I’m Sarah, founder of MĒNOS.

I’m a holistic wellness coach and certified advanced natural skincare formulator. MĒNOS is born to support both the skin and the nervous system through ingredients, ritual, and a more intentional way of caring for the body.

Before MĒNOS, I founded MĀSK Skincare, a clean beauty brand carried in 600+ retailers nationwide. That chapter gave me years of hands-on experience formulating and working closely with women navigating sensitive skin, stress, inflammation, and burnout.

Over time, I couldn’t ignore the pattern that skin is never just skin. It reflects what’s happening within.

I was raised between the mountains of Norway and the coastlines of Greece, where nature, simplicity, and seasonal living shaped how I see health and beauty. That connection has only deepened over time.

I spend as much of my life as I can outdoors. Growing plants, working with botanicals, and staying close to the rhythms of the seasons. I’m a dog mom to Aspen and Jax, and a cat mom to Clover and Finn, and my love for animals is a huge part of how I live and create, with a constant focus on gentleness, respect for nature, and living in harmony with it.

MĒNOS is an evolution, but also a return. A return to slower beauty, to listening, and to caring for yourself in a way that actually feels supportive.